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Australia White Paper Despite being farthest away, Australia seems closer and more proverbial to the Nordic region than any other APAC country. Like many of their APAC neighbors, Australians spend generously when traveling abroad. In a break from the usual behavior of APAC travelers, Australians are very active seeking out adventurous - often bordering to extreme - experiences like river rafting, mountain climbing, and snow boarding. Australian outbound tourism is skyrocketing, and Australia has now replaced Korea as the third biggest APAC market for tourism to the Nordic countries after Japan and China. If this development continues, and there are no indicators of a slowdown, Australia might soon turn into a new China. |
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2007 73 .doc Free from www.stb-asia.com |
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» Please visit Scandinavian Tourist Board to download the full report.
