Japan

Japan White Paper
Despite economic slowdown, Japan’s travel market remains strong with outbound numbers steadily increasing. Still amongst the most generous spenders, the Japanese tourist constitutes a very lucrative travel segment. Throw in the Japanese profound interest in the Nordic countries, their model etiquette – the Japanese are probably the most humble and well-behaved of all Asia Pacific travelers – and their tolerance of local foods, cultures, and traditions, and you have close to the ideal tourist.