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* Sign up for two projects and avail of a 15% percent discount, or go for three and get 25% off.
Dos and Don’ts in Cyberspace: Online Travel Promotion in APAC
Online retail is exploding in Asia Pacific. In the next four years, the region is expected to become one of the fastest-growing travel-spending markets, according to forecasts by the World Trade and Tourism Council (WTTC).Since consumers rely on advertisements for information about the products and services they want, it is important for online travel agencies to know what the consumers need and what advertising strategies work to get messages across. Royal Intel therefore proposes an analysis of the online travel market.
» Read the project brief here.
It’s Fun to Stay at the YMCA
The rise in the number of fully independent travelers (FIT) has certainly created new tourism trends in Europe, as in other parts of the world. Knowing this group’s choice of destinations and type of accommodation are therefore among the most important concerns of travel-related businesses.As one of the top establishment types catering to free independent travelers, youth hostels need to understand the effects of the increase of FITs on their businesses. It is also necessary for trade players to distinguish the changing needs of FITs and the segment’s future growth potential. Hence, we put forward a four-section study of FITS coming from Asia Pacific, today’s emerging tourism-driver.
» Read the project brief here.
Chasing MICE in Asia Pacific
Promoting MICE destinations is important to tourism-related companies since business events are rarely affected by seasonality or economic flux. As the competition is getting still more vicious, it is essential for all countries with an eye on MICE to know the feasibility of marketing their MICE venues in Asia Pacific.In order to see if investing in MICE promotion is viable, tourism players need to look at several factors such as the culture and economy of its target market. It is for this reason that Royal Intel proposes to conduct a four-section study of MICE in Asia Pacific.
» Read the project brief here.
Chinese vs. Indian Tourism – Promises, Politics, and Power Play
Given the remarkable growth of China and India as well as the significant contribution of each country to the outbound travel industry of the Asia Pacific region, countries across the world are racing to establish a firm foothold in these lucrative markets. The World Tourism Organization (UNWTO) forecasts China will grow into the world’s fourth largest source of outbound tourists by 2015 with 100 million Chinese traveling overseas annually. India outbound travel, buoyed by the strength of its rising middle class segment, is expected to reach 50 million by 2020. The success of any venture in China, India or both lies in understanding the idiosyncrasies of each market as similarities and differences between the two countries abound. In line with this, Royal Intel proposes a comparative study of the outbound travel markets of the two Asian giants. Royal Intel, thus, suggest a study on the mechanics behind Chinese and Indian tourism.
» Read the project brief here.
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