Market Research

General and travel specific consumer behavior: - Wants and needs; - Interests and obsessions; - Travel patterns
Decision making process: - What are the links in the decision making chain?; - Who makes the travel decisions? When and how?
Market segments/traveler profiles: - Who are the travelers – demo-/socio-/physiographics; - Shifts in segments; - Latent/upcoming segments
Market trends: - Ideas, products, decisions influencing local tourism
Travel trends: - Popular destinations; - New destinations; - Popular tour packages; - Developments in group/FIT/business/MICE travel
Travel industry structure and dynamics: - Value chain; - Power distribution between links in value chain; - Business conduct
Travel industry players: - Pawns and kings; - Size, focus areas, volume