Market Surveillance

Partner defined surveillance areas and topics
- Search criteria include markets, consumer segments, products
Database runs
- E.g. Infomedia
Media scanning
- What’s on the media’s agenda?
Internet trawling
- Net relevant online information
Possible contents:
- Top 5 travel agents in selected countries
- Seat capacity utilization
- Product prices and development in same
- New competitors/products
- Travel agent confidence index (see appendix 1)
- 4 Ps of marketing (product, price, placement, promotion)
- Porter’s 5 forces