* Please note that most of the product samples that appear in this sales flyer were produced when Royal Intel was still STB Research.
The White Paper Series (APTEC)
The world is changing. Seldom anything but a daft cliché, this is now an accurate picture of what is happening within tourism. Previously insignificant and disregarded markets are booming, replacing former superpowers now tired and worn out. The balance of power has shifted. And perhaps nowhere is this as apparent as in Asia Pacific.
Tourism in and from Asia Pacific is not only at an all time high but is growing faster than in any other region. Home to almost half of the globe’s population, the potential of Asia Pacific as a tourist feeder market is beyond comparison. As the region builds up more economic muscle and its people become more affluent, Asia Pacific tourism is set to dwarf all other markets including today’s giants Germany and the US.
Adopting this as starting point, the white paper is cutting the first turf in preparation for the coming Asia Pacific tourist boom.
Snapshots
Mammoth reports such as the 06/07 white papers will if requested be accompanied by brief summaries in the shape of market snapshots. The snapshots present a quick overview of the main findings and act as a quick reference guide to the markets addressed.
Company-Market Match Reports
With the company-market match reports, Royal Intel goes beyond the usual descriptive, one-sided country/consumer analyses that rarely take into account the anatomy and business profile of the company/companies addressing the market. China, for example, might be a booming market with extreme potential. China, however, regardless of size is a totally irrelevant market for the companies that cannot supply what the consumers want. China’s petite neighbor, Taiwan, might for many companies offer significantly more opportunities than the mainland.
Pilot studies
| Taiwan Outbound Travel Market – Pilot Study 2004 As the Taiwan tiger regained its strength, so did its travel industry. The number of outbound Taiwanese travelers has increased significantly over the past years and is expected to grow even further in the future. But, despite the Taiwanese urge to go abroad, Scandinavia unfortunately seem to command only little attention as still more Taiwanese chose to visit other Asian countries. |
 |
| Australian Outbound Travel Report – Pilot Study 2004 The number of Australian travelers is expected to increase considerably in the not so distant future. Whoever captures the interest of this booming segment, however, depends solely on whoever makes a difference online. As many – if not most – Australians log on to the web when looking for travel information, the internet outdoes all other media as the main gateway to the Australian travelers. |
|
| Singapore Outbound Travel Report – Pilot Study 2004 This report serves as a brief and concise introduction to Singapore and its outbound travel market. As the Singaporean travel market is still relatively unexplored by the Scandinavian travel trade, the study sets out to provide our partners with the intelligence needed to access and exploit potential market opportunities. |
|
| India Outbound Travel Market – Pilot Study 2004 When the economy of the world’s second most populous country balloons, so does, naturally, its travel activity. With a growing middle class due to higher disposable incomes, India is becoming an increasingly interesting travel market. Especially the family market segment shows unprecedented potential – not least regarding travels to Scandinavia, which is perceived as a safe, clean, friendly, and somewhat mysterious destination. |
Market Surveillance
Staying abreast of what is happening in the ever-changing world of tourism is time-consuming at best, tedious and expensive at worst. Tourism magazines, newsletters, and websites are plentiful and most both informative and relevant. However, going through just a fraction of the attention-grabbing media would leave time for little else. To ensure that our clients do not miss out on vital news, we have therefore added market surveillance to our roster of products and services. Based on parameters defined by the individual client, we will compile weekly newsletters containing only the most relevant and current news.Mock-Up Case: WOCO
MICE
- The New York Times, Jan. 6, 2007: Companies Pay Dearly for Tech Trade Show (Industries)
- Time Magazine, Aug. 25, 2006: Will Bourbon Street Bring the Tourists Back to New Orleans? (Inspiration)City Break
- Washington Post, Oct. 18, 2006: Buddy Systems: Heading Out With Friends
- Washington Post, Oct. 18, 2006: Traveling With Pride: The Boom in Gay TravelSightseeing and Activities
- Politiken, Jan. 4, 2007: Stockholm vil bygge Nordens største vikingemuseum
Opinion Editorials/Articles/Press Releases
Tourism is as much about politics as anything else. Defining and shaping the public agenda on matters touristy is not only a strong springboard for own business success but also vital for creating a fertile industry climate. Royal Intel has extensive experience working with the Scandinavian media (in addition to the Asian, of course), and we are happy to make our knowledge and tools available to our clients. Within a framework defined by our partner and building upon key messages decided by same, we will produce a news article sure to both highlight our clients and fuel the public debate on the current and future situation of tourism.
Marketing Research and Plans
Mock-Up Case: ScanBest Marketing Plan (Fictive Company)
Scanbest works closely with the travel media and the national tourist boards to expose Northern Europe in Asia Pacific. Scanbest’s promotion is designed to direct individual travelers to the company’s own and the national tourist board’s websites. Via the Scanbest booking engine potential travelers will be able to find not only inspiration for choosing the right travel products but also to actually book suggested tours. It is even possible for the travelers to tailor-make their own tour plans.
Market Presentations
Need to present the latest market statistics to the board? Or just interested in knowing how tourism in e.g. Australia is developing? In any case Royal Intel will be happy to assist. Upon request Royal Intel will dispatch a team of analysts to extract and process the information called for from the Royal Intel intelligence vault. Simple data mining is usually completed within a few days and more challenging assignments with a week.
Presentation for the Filipino travel trade on behalf of Hurtigruten.
Research Proposals
With more than 10 years of hand-on experience and a portfolio made up of such projects as the White Paper Series (APTEC) and featuring clients like the five Nordic NTOs, Royal Intel is no stranger to devising successful research proposals. This expertise is now available to anyone interested.
